About MCWR

1. Reviving Rivers, Restoring Life

We work towards revitalizing rivers like the Yamuna through scientific dredging, waste management solutions, and ecological restoration projects. Our interventions aim to revive natural water flows, improve biodiversity, and restore the river’s role as a living entity rather than a mere water source.

2. Engaging Communities, Building Awareness

Change begins with awareness. Through initiatives like Yamuna Panchayat, Yuva aur Yamuna, and Yamuna Chintan, we create platforms for communities, students, and stakeholders to actively participate in conservation efforts. Our outreach programs blend education, storytelling, and activism to foster a deeper cultural and emotional connection with rivers.

3. Policy Advocacy and Research-Driven Action

Rivers need champions at every level—from local communities to national policymakers. MCWR collaborates with scientists, researchers, and policymakers to push for sustainable water governance, legal protections for rivers, and innovative environmental policies. Our partnerships with institutions like IITs and environmental think tanks help us bridge scientific knowledge with practical solutions.

4. Sustainable Waste Management & Cultural Sensitivity

Cultural and religious traditions must align with sustainability. Through initiatives like Yamuna Kalash, we provide eco-friendly alternatives for religious offerings, ensuring that customs are honored while preventing pollution and waste accumulation in rivers.

5. Multi-Stakeholder Collaborations

We believe in collective action. MCWR works with government bodies, corporate entities, environmental NGOs, and international organizations to drive large-scale projects like Yamuna Manthan—a collaborative initiative bringing together experts, activists, and institutions to address the river’s challenges comprehensively.

6. Empowering the Next Generation

Education is key to lasting change. Aligning with the National Education Policy (NEP 2020) and the United Nations Sustainable Development Goals (SDGs), MCWR integrates water conservation education into school and college curricula, empowering students to become custodians of our rivers and environment.